Prognosis. Crafting connections to elevate your message

Areas of Practice

Media Relations

In today’s crowded media landscape, standing out requires more than just a great story—it demands the right strategy and the right connections. At Prognosis, our media relations service is designed to ensure your brand’s message is delivered to the audiences that matter most. We leverage our extensive network of journalists, editors, producers, and influencers to secure high-impact media placements across trusted channels, whether it’s print, online, or broadcast.

We start by developing a media outreach plan tailored to your brand’s unique story. Our team crafts compelling press releases, media pitches, and story angles that resonate with your target media outlets. Whether you’re launching a new product, announcing a partnership, or looking to increase brand awareness, we ensure your narrative gets the attention it deserves. In addition to securing media features, we also provide media training to prepare you for interviews, ensuring that you or your team can confidently and clearly communicate your brand’s message.

Our approach to media relations doesn’t stop at one-off placements. We continuously nurture relationships with the press, keeping your brand top of mind for future opportunities. Whether through ongoing newsjacking—where we tie your brand to current events—or positioning you as a thought leader in your industry, we create consistent visibility for your brand in reputable outlets.

Influencer Campaigns

Influencers are key to shaping consumer perceptions and behaviors. Our influencer campaign service is designed to harness the power of trusted voices to amplify your brand’s message in an authentic and impactful way. Whether your brand is looking to partner with a micro-influencer for niche engagement or a high-profile personality for broader exposure, we tailor our approach to ensure the right fit for your brand’s goals.

We begin by identifying influencers whose audience, values, and style align with your brand. We don’t just look at follower counts; we analyze engagement rates, audience demographics, and the authenticity of their content to ensure that your partnership delivers real value. Once the right influencers are selected, we handle everything from outreach and negotiation to contract management, ensuring a smooth collaboration process.

Together with the influencers, we co-create content that authentically integrates your brand, whether through product reviews, sponsored posts, videos, or live streams. Our focus is on ensuring the content feels organic and engaging, so the influencer’s audience responds with trust and interest rather than skepticism. We also track the performance of every campaign, analyzing metrics like reach, engagement, and conversions to ensure that your investment delivers measurable results.

By combining influencer campaigns with broader PR strategies, we help your brand build credibility, reach new audiences, and foster genuine connections with potential customers.

Social Media PR

A strong social media presence isn’t just an advantage—it’s essential. Our social media PR services are designed to ensure your brand’s voice is heard across the platforms that matter most to your audience. We go beyond just managing accounts; we develop strategic, multi-platform campaigns that build your brand’s online presence, engage your audience, and amplify your message.

We begin by crafting a social media strategy that aligns with your brand’s overall PR objectives. Whether your goal is to increase brand awareness, launch a new product, or engage with a specific community, our team curates a content calendar filled with creative and relevant posts. From eye-catching visuals to compelling stories, we ensure every post reflects your brand’s personality and resonates with your target audience.

But social media is more than just posting content. We actively engage with your followers, responding to comments, answering questions, and participating in conversations to ensure your brand is seen as approachable and authentic. When unexpected challenges arise, we implement real-time crisis communication strategies to protect your reputation and control the narrative.

Event Publicity

Events are more than just gatherings—they’re pivotal moments where your brand can shine and make lasting impressions. With our event publicity services, we ensure that your event isn’t just well-attended but also widely talked about, both before and after it happens. From product launches and corporate galas to charity fundraisers and community activations, we specialize in generating buzz that drives interest and media coverage.

Our process begins well before your event date. We craft comprehensive publicity campaigns that include targeted press releases, media alerts, and social media strategies designed to create pre-event excitement. We engage media outlets, bloggers, and influencers, inviting them to cover your event and ensuring that key voices in your industry are talking about it.

Get in Touch

We welcome your inquiries and feedback. Please do not hesitate to contact us via our email address or through our social media channels. Whether it's a query, collaboration opportunity, or simply to reach out, we look forward to hearing from you and will respond promptly.